Work Impression
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Privacy Policy

Last updated: April 2026

1. Introduction

This Privacy Policy describes how Work Impression ("we", "our", or "us"), a trade name of Barking Lamb Solutions LLC, collects, uses, and shares information in connection with your use of our website at workimpression.com, applications, and services (collectively, the "Service"). By using the Service, you consent to the practices described in this policy.

2. Information We Collect

Information You Provide

  • Account information (email, name, company name)
  • Photographs and images you upload
  • Payment and billing information
  • Communications you send to us

Information Collected Automatically

  • Device and browser information (IP address, browser type, operating system, device identifiers)
  • Usage data (pages visited, features used, interactions, referring URLs, time spent)
  • Cookies, pixels, and similar tracking technologies
  • Location information inferred from your IP address

3. How We Use Your Information

We may use the information we collect for any purpose related to operating and improving our business, including but not limited to:

  • Providing, maintaining, and improving the Service
  • Processing your photographs and generating headshots
  • Developing, training, and improving AI models and algorithms
  • Processing transactions and sending related information
  • Communicating with you about the Service, including promotional and marketing communications
  • Analytics, research, and business intelligence
  • Personalizing and improving your experience with the Service
  • Enforcing our Terms of Service and protecting our rights
  • Complying with legal obligations
  • Any other purpose with your consent or as permitted by law

4. Data Retention

We retain information for as long as we deem necessary for our business purposes, to provide the Service, to comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and how it is used.

5. How We Share Information

We may share information we collect with:

  • Service providers and partners who perform services on our behalf, including but not limited to cloud hosting, AI processing, payment processing, email delivery, analytics, performance monitoring, error tracking, and customer support
  • Affiliates and related entities within our corporate family for purposes consistent with this policy
  • Business transfers: in connection with any merger, acquisition, financing, sale of assets, or transition of service to another provider, your information may be transferred as part of that transaction
  • Legal and safety: when we believe disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request; to protect our rights, privacy, safety, or property; to enforce our Terms of Service; or to respond to an emergency
  • With your consent or at your direction

We may also share information, including personal information, with other third parties for purposes such as analytics, advertising, measurement, and business operations. The specific service providers and partners we use may change from time to time as we adopt new tools or replace existing ones.

We select service providers that we believe maintain reasonable security and privacy practices. However, we do not control and are not responsible for the privacy practices, data handling, or policies of any third-party service provider. Each provider operates under its own privacy policy and terms.

6. Cookies and Tracking

We use cookies, pixels, web beacons, and similar tracking technologies to operate the Service, analyze usage, monitor performance, track errors, and deliver relevant content. These technologies may be provided by us or by third-party service providers and may collect usage data including pages visited, features used, time on site, device information, and interactions with Service content. The specific tracking technologies and service providers we use may change from time to time. You can manage cookie preferences through your browser settings, but disabling cookies may limit your ability to use certain features of the Service.

7. Do Not Track Signals

Most web browsers include a Do Not Track ("DNT") feature you can activate to signal your privacy preference. No uniform technology standard for recognizing and implementing DNT signals has been finalized. We do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

8. Third-Party Data Collection

Third-party analytics, monitoring, and other service providers used on or in connection with the Service may collect information about your online activities over time and across different websites when you use the Service. These third parties may use the data they collect for their own purposes, including to improve their own products and services, in accordance with their own privacy policies. We do not control the data collection or use practices of these third parties.

9. Data Security

We use reasonable measures to help protect information from loss, theft, misuse, and unauthorized access. However, no internet or electronic storage system is completely secure, and we cannot guarantee the absolute security of your information.

10. Children

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

11. Your Choices

You may request access to, correction of, or deletion of your personal information by contacting us at hello@workimpression.com. We will consider your request in accordance with applicable law. Note that we may retain certain information as required by law or for legitimate business purposes.

You may opt out of promotional emails by following the unsubscribe instructions in those messages. Even after opting out, you may still receive non-promotional communications related to your account and the Service.

12. California Residents

Under CalOPPA, California residents may request information about the categories of personal information we collect, the purposes for which it is used, and the categories of third parties with whom it is shared. To make a request, contact us at hello@workimpression.com.

13. Changes to This Policy

We may revise this Privacy Policy at any time. Changes are effective when posted. Your continued use of the Service after any changes constitutes your acceptance of the revised policy. We encourage you to periodically review this page.

14. Contact

Questions about this Privacy Policy should be directed to hello@workimpression.com.